After 35 years, I stopped doing research. 

Now I use what I learned to help decision-makers get far better research than they’re getting now.

You hire CPAs to audit the books, doctors for medical diagnoses, and lawyers to render legal opinions.

Now you can hire a pro to audit your research, diagnose your information health, and tell you the truth about the reports you’re seeing and the people who are providing them.


The Situation

Most of the money spent on consumer research is wasted because someone asked the wrong questions of the wrong people for the wrong reasons.


The Solution

Your entire organization will benefit when I teach your key people how to avoid misinformation traps and always get the authentic customer, competitor, and market facts they need.


The Pro

Let me help you greatly improve the quality, reliability and value of the consumer research your organization uses to make important business decisions.