As a researcher, teacher, and writer, I provide services to four different groups with four different needs:

1. People with data who ask me to make sense of it and write about it.
2. Research companies that ask me for qual and quant help when they need it.
3. Businesses that ask me to help create research plans that will answer their most pressing business questions.
4. Executives who ask me to help them scope research and allocate resources; select, manage, and evaluate vendors; and judge process rigor and output quality.

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