As a researcher, I provide services to four different groups with four different needs:

1. Companies that value experience, precision, accountability, skill with remote technology, and storytelling skills.
2. Businesses that ask me to help create research plans that will answer their most pressing business questions.
3. Executives who ask me to help them scope research and allocate resources; select, manage, and evaluate vendors; judge process rigor and output quality.
4. People who ask me for qual and quant help when they need it.