As a researcher, teacher, and writer, I provide services to four different groups with four different needs:
- People with data who ask me to make sense of it and write about it.
- Research companies that ask me for qual and quant help when they need it.
- Businesses that ask me to help create research plans that will answer their most pressing business questions.
- Executives who ask me to help them scope research and allocate resources; select, manage, and evaluate vendors; and judge process rigor and output quality.
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